TABLEAU
TaBLEAU GEOMAPPING
I led this 7-month project from discovery through V1 launch—owning the full UX strategy and end-to-end design. I collaborated closely with research, engineering, and product management to shape the product vision, and drove alignment through stakeholder feedback, cross-functional reviews, and executive presentations.
Layered map visualization
This lets users combine multiple geographic data layers—such as points, polygons, heatmaps, and flow lines—within a single map. This enables richer, multi-dimensional storytelling by revealing relationships and patterns that aren’t visible with a single layer. Customizable layers give users control over visibility, styling, and interactivity, making complex spatial data e
Data lassoing and similar interactive selection tools
These tools empower users to intuitively explore and analyze spatial data by directly selecting points or regions on a map. These tools simplify complex data filtering and segmentation tasks, allowing users to quickly isolate and investigate relevant subsets without writing queries or navigating complex menus.
discovery
Before the geomapping toolset, building map visualizations in Tableau was manual and error-prone. I interviewed and observed power users and internal architects to uncover pain points, studied the geocoding API to find UX opportunities, and co-led weekly brainstorms with engineers. I worked closely with PMs to define personas and led stakeholder workshops and exec interviews to align on product vi
flow diagramming
Creating detailed flow maps was crucial to understanding user workflows for geomapping because, while the initial steps were similar across all map types, the process quickly diverged depending on the specific map users wanted to create. For example, users building a flow map needed specialized tools for defining origin and destination points and visualizing movement patterns, which differed signi
TECHNICAL DEPENDENCIES
To support consistent mapping across the business, I mapped the Admin’s process for unifying geographic data in the enterprise lakehouse. This diagram shows how I traced and connected key dependencies—location, customer, and territory—into a certified spatial file, streamlining the steps to create a single source of truth.
design iteration
I was embedded across three dev teams building Tableau’s mapping features, aligning work through daily standups, weekly cross-team syncs, and design reviews. I prioritized with PMs and engineers, ran post-standup brainstorms to tap developer ideas, and gave monthly executive updates to align on vision and progress.